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German CRM Marketer

Land : Nederland Nederland

Provincie : Noord-Holland

Gemeenten : Aalsmeer

Stad : Aalsmeer

Categorie : Handel

Contracttype : Vast

Dienstverband : Voltijds

Bedrijfsvoorstelling

The company

JD Sports Fashion Plc has long been established as the leading UK specialised multiple retailer of fashionable branded and own brand sports and casual wear, principally through the growth of its main retail fascia, JD Sports. In Great Britain mainly known as "King of Trainers", but on the mainland mainly known as JD Sports. JD Sports has more than 2500 stores all over the world. JD Sports opened its first store in The Netherlands in July 2013. Since then JD Sports has opened 28 stores and is continuously investigating new possibilities for growth, so keep an eye on us!

Jobomschrijving

We're looking for a German-Speaking CRM Marketer!

For our Multi-Channel team, we are looking for a German-Speaking CRM Marketer!

Main Tasks

The purpose of this role is to manage the customer database and CRM activity including email, SMS, push notifications, customer feedback, and customer retention, as well as driving database sign ups, customer reactivation, and revenue and traffic targets for the German Market.

  • Deploying and managing email marketing campaigns including weekly sends, automated sends and strategic campaigns that all contribute to targeted session, revenue and conversion figures.

  • Ensuring the database is growing according to the target and that appropriate activity is in place to constantly increase the database.

  • Reviewing and learning from database growth activity to analyse results in order to constantly learn, test, improve and learn.

  • Gaining a detailed understanding of the JD Sports customer lifecycle to implement regular testing in order to optimise communications across all channels and at all touch points of the customer lifecycle.

  • Defining, proposing and implementing segmented and promotional email communication plans in line with trade, brand campaigns, JD campaigns and market relevant messages.

  • Assist with the implementation of new business tools in order to develop the CRM output and return.

  • Working with the market multichannel team, merchandising teams and brand teams to plan promotional email campaigns promoting key product areas and brand messages.

  • Continued analysis and measurement of email- and push notification performance and benchmarking against market competitors and leading retailers to define market trends, customer behaviour and industry best practice.

  • Manage the market's push notification communication plan to ensure the notifications effectively drive traffic, convert and feature relevant messages that support trade, brand and marketing initiatives.


  • Locatie

    Aalsmeer

Profiel

Profile

The candidate we are looking for:
  • Native German speaker;

  • Experience of CRM and email send programs is preferred but not essential;

  • Experience and knowledge of Excel and Google Docs valued;

  • University graduate or equivalent marketing qualification is advantageous;

  • Strong organisational skills and a good multi-tasker is essential.

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