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Graphic Designer(Omnichannel)

Land : Nederland Nederland

Provincie : Utrecht

Gemeenten : Vijfheerenlanden

Stad : Vianen

Categorie : Creatie - Design

Contracttype : Vast

Dienstverband : Voltijds

Jobomschrijving

Overview

Our global house-of-brands inspires and empowers youth culture. Relentlessly committed to fuel a shared passion for self-expression, we create unrivaled experiences at the heart of the sport and sneaker communities through the power of our people. If you want to be a part of something bigger than you can imagine, you've come to the right place. To learn more about the incredible impact we're making on both our local and global communities, Click Here!

The Omnichannel Designer role is part of Marketing's in-house Creative Team responsible for the omnichannel creative process for Foot Locker EMEA. All daily tasks will be as directed by the Associate Design Manager, Creative and Content. This includes, but is not limited to, supporting both internal and external visual communication initiatives.

In close relationship with the Brand Marketing Team, the Omnichannel Designer will manage the development and execution of FLE's creative concepts, including product and brand campaigns, retail concepts, POS materials, event support materials, digital content including web pages, emails etc.

They will ensure that all creative work is developed in alignment with Foot Locker EMEA overall marketing strategy and brand positioning and provide clear directions to the other members of the team to ensure consistency across the channels. They will provide internal Departments with creative support whenever needed, ensuring creative team alignment and respect of the brand guidelines.

Responsibilities

Management

  • Work with the entire creative team to establish a unified brand understanding and voice for the company, leading continuous creative audits to elevate our innovation.
  • Develop creative concepts based on ideas established in brainstorming sessions with direction, schedules, and expected deliverables for the creative team.
  • Help to execute projects with the in-house team and oversee the creative development/execution.
  • Obtain team approval by presenting final layouts, storyboards, and illustrations, encouraging members to provide feedback, and responding to internal commentary and requests.
  • Present or oversee presentation of final concepts and coordinate production and dissemination for cross- organizational use.
  • Creation of photography briefs and attendance at photoshoots to ensure creative output and quality of shots for final production for omnichannel approach.
  • Where required, attend meetings at production houses, creative agencies or with internal photo studio to lead creative process for inhouse Footlocker team.
Creative

The Omnichannel Designer role includes development and execution of creative concepts including product campaigns, retail point of sale and event support, and digital medium content - either stand-alone or as an element of an integrated campaign. This includes visual support for sales and seasonal promotions. Working closely with Marketing, Product and Operations departments, effective and efficient communication and working processes are critical to the success of the role.

Design Trends

The Omnichannel Designer is responsible for keeping track of and identifying current design trends. The Omnichannel Designer assists the Associate Design Manager with visualisation of country specific consumer profiles based on internal and external research and actively contributes to the Foot Locker Trend Committee as needed.

Creative Archive

The Omnichannel Designer will be responsible for the creation and maintenance of an archive of all materials developed by the in-house creative team and to ensure all team members follow the approved structure.

Technical Support

The Omnichannel Designer is responsible for providing technical support to the creative process. The Omnichannel Designer should understand the production process and be able to provide advice and solutions to complex printing and production problems.

Other Responsibilities

  • Responsible for execution of design as directed by the Associate Design Manager, Creative and Content.
  • Responsible for communicating information about the correct execution of the Foot Locker Corporate Identity both externally and internally.
  • Work as an extension of the Brand team. Continually grow, learn, and experiment with new and innovative ways in which to solve problems and how to turn those solutions into innovative, dynamic, creative executions.
Special Projects

Additional related special projects and specific tasks may also be required on an ad hoc basis, depending on the needs of the business

Responsibilities

Management

  • Work with the entire creative team to establish a unified brand understanding and voice for the company, leading continuous creative audits to elevate our innovation.
  • Develop creative concepts based on ideas established in brainstorming sessions with direction, schedules, and expected deliverables for the creative team.
  • Help to execute projects with the in-house team and oversee the creative development/execution.
  • Obtain team approval by presenting final layouts, storyboards, and illustrations, encouraging members to provide feedback, and responding to internal commentary and requests.
  • Present or oversee presentation of final concepts and coordinate production and dissemination for cross- organizational use.
  • Creation of photography briefs and attendance at photoshoots to ensure creative output and quality of shots for final production for omnichannel approach.
  • Where required, attend meetings at production houses, creative agencies or with internal photo studio to lead creative process for inhouse Footlocker team.
Creative

The Omnichannel Designer role includes development and execution of creative concepts including product campaigns, retail point of sale and event support, and digital medium content - either stand-alone or as an element of an integrated campaign. This includes visual support for sales and seasonal promotions. Working closely with Marketing, Product and Operations departments, effective and efficient communication and working processes are critical to the success of the role.

Design Trends

The Omnichannel Designer is responsible for keeping track of and identifying current design trends. The Omnichannel Designer assists the Associate Design Manager with visualisation of country specific consumer profiles based on internal and external research and actively contributes to the Foot Locker Trend Committee as needed.

Creative Archive

The Omnichannel Designer will be responsible for the creation and maintenance of an archive of all materials developed by the in-house creative team and to ensure all team members follow the approved structure.

Technical Support

The Omnichannel Designer is responsible for providing technical support to the creative process. The Omnichannel Designer should understand the production process and be able to provide advice and solutions to complex printing and production problems.

Other Responsibilities

  • Responsible for execution of design as directed by the Associate Design Manager, Creative and Content.
  • Responsible for communicating information about the correct execution of the Foot Locker Corporate Identity both externally and internally.
  • Work as an extension of the Brand team. Continually grow, learn, and experiment with new and innovative ways in which to solve problems and how to turn those solutions into innovative, dynamic, creative executions.
Special Projects

Additional related special projects and specific tasks may also be required on an ad hoc basis, depending on the needs of the business

Profiel

Qualifications

  • HBO or equivalent degree in Graphic Design

  • Minimum of 6-8 years' work experience in Graphic Design gained in a similar work environment or with an advertising agency

  • 1-2 years' experience with overseeing large campaigns

  • Full understanding of creative and production processes, good comprehension of digital/screen/offset printing methods and creation of assets for online

  • Advanced Mac skills and expert the Adobe Creative Cloud package (Photoshop, Illustrator, InDesign, Adobe Acrobat Pro, Bridge, etc)

  • An understanding of Dreamweaver, html and web design is a plus

  • Fluent in English, knowledge of other European languages is a strong plus

  • Good communication skills with ability to develop relationships with internal and external clients

  • Must be flexible and able to adapt quickly to changes, excellent planning and organizational skills, attention to detail, ability to work under pressure and with tight deadlines

  • Ability to accept constructive feedback as part of the creative process

  • Ability to think and design commercially

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