Hilversum, Hilversum, NL
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Product Lifecycle Insights Manager

Land : Nederland Nederland

Provincie : Noord-Holland

Gemeenten : Hilversum

Stad : Hilversum

Categorie : Marketing

Contracttype : Vast

Dienstverband : Voltijds


EMEA Nike Direct Digital Commerce Applied Analytics
Become a Part of the NIKE, Inc. Team
NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by accepting diversity and rewarding creativity. The brand seeks achievers, leaders and visionaries. At Nike, it's about each person bringing skills and passion to a challenging and constantly evolving game.
The Insight & Analytics team is a pioneering new function at Nike. It recognises the power of data to understand and connect with our members and to accelerate business performance. The team is razor sharp in its focus on the KPIs that matter most. It brings curiosity and playfulness to a test and learn approach. Collaboration is key. Working alongside business partners across all areas of Nike, the questions and opportunities are defined. Driven by robust analytical methodologies, the team accepts the unexplored and is unafraid to challenge the status quo. It comprises a group of specialists who love to use their specialized skills beyond the every day. Within Insight and Analytics it's about unlocking the power of quantitative and qualitative data to drive Nike forward towards a member centric and digital future.
The Product Merch Analytics team sits at the intersection of product & consumer data and delivers scalable insights and solutions to inform decision making at key gates of the assortment planning process. Also, it demonstrates consumer-level data & insights to orchestrate & optimize Nike Direct product lifecycle management and inform what levers drive success, and when to pull them for optimal impact.
We are looking for a Product Lifecycle Analytics Manager to join our Insights and Analytics team based in Nike's European Headquarters. This role is critical to enable the member centric vision of our Nike Direct business, by making better assortment and product life cycle decisions grounded in insights.
As part of the Product Merch Analytics team, you are a specialist of product and merchandise analytics who is able to synthesize member product needs, opportunities and insight into the assortment planning (Code) process to inform product concepts, line plans and journeys, with specific focus on the lifecycle management of our key franchises in the Nike Direct environment.
You feel comfortable working with multiple partners, leading multiple deliverables simultaneously and you are able to deliver quality results within complex timelines, even when things are not certain or the way forward is not clear.
What you will work on
As Product Lifecycle Analytics Manager you will be part of a team of data and business analysts, delivering cutting edge insights fueling the business decisions around products and assortment. Your key responsibilities will be around:
- Build insights and capabilities on assortment and products, demonstrating consumer level data to inform the product lifecycle management in Nike Direct, and the most effective product levers
- Synthetize member product needs, opportunities and insights to support the Consumer Insights leads and the Product Merchandising function through key Consumer Code moments, including Product Line and Marketplace Adopt, enabling the creation of consumer right assortments
- Support seasonal hindsighting and forward looking analyses to improve assortment performance
- Collaborate with Global and Geo analytics teams to constantly improve the tools and methodologies around product and merchandize analytics
You will report into the Product Merch Analytics Director, with the Nike Direct Digital Commerce Merch team and Consumer Insights leads as primary partners. You will also be expected to work closely with the Member Growth function to fuel member centric insights into their business decisions


- Strong understanding of a retail business in a consumer goods, preferably sportswear, environment
- Experience in analyzing and leading the lifecycle of products, translating insights into assortment and product portfolio optimization initiatives
- Minimum 5-8 years' experience driving end to end analytics projects in a retail environment with focus on product and assortment planning, either in a business analytics or consulting function or company
- Shown ability to prioritize workload, and the capabilities to lead multiple workstreams and projects
- Hands on experience of data management (e.g. SQL), visualization (e.g. Tableau), and analytics (e.g. R, Python) languages and tools. Advanced Excel is mandatory
- Advanced presentation & visualization skills with ability to turn data into insights and insights into stories and actions
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