- Be accountable for the product success considering the value for the consumer and the company (ROI).
- Specify the product vision and roadmap as well as user stories considering the value for the consumer and the company as well as its role and impact on the adidas digital ecosystem.
- Be accountable for product delivery in line with the roadmap and committed delivery dates.
- Identify and solve dependencies with other product owners to ensure efficient delivery.
- Represent the business for the product, fostering strong relationships with key stakeholders to ensure that their views and requirements are captured in the product backlog
- Prioritize the items in your product backlog. Specify the definition-of-done in cooperation with the product team.
- Own the refinement of your product backlog to ensure that the product team is delivering the right enhancements to drive consumer and business value.
- Provide acceptance for delivered backlog items by the team, in line with the definition-of-done.
- Be accountable for monitoring, optimization and enhancement of the configuration, features and functionalities related to the product.
- Use data sources and feedback loops to ensure the team focuses on the right enhancements.
- Product team
- Global and Local Market teams
- Consumer Order Management solutions
- Global Operations
- Tech teams
- Testing and Analytics
- Global Sales & Digital