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SEO & Content Marketing Associate

Land : Nederland

Provincie : Noord-Holland

Gemeenten : Aalsmeer

Stad : Aalsmeer

Categorie : Marketing

Contracttype : Vast

Dienstverband : Voltijds

Bedrijfsvoorstelling

Established in 1981 with a single store in the North West of England, JD Sports Fashion Plc is a leading international multichannel retailer of sports fashion and outdoor brands.

The Group has over 2,400 stores across a number of retail fascias and is proud of the fact that it always provides its customers with the latest products from the very best brands.

The Group embraces the latest online and instore digital technology providing it with a truly multichannel, international platform for future growth.

Jobomschrijving

As an SEO & Content Marketing Associate at JD Sports you will work with the existing team to maximize Organic search traffic by devising and delivering content marketing campaigns and strategies. Working closely with internal stakeholders from technical, content teams and other traffic channels, you will drive best practice and continuously find new ways to innovate in order to drive performance.

Key Duties/Responsibilities:
- Creating inspiring digital campaigns which capture the imagination of the world's press, media and blogosphere. Leverage this content to build coverage and links back to the website, and also foster long term relationships.
- Keeping onsite content targeted and focused for specific keywords
- Developing strong relationships with the fascia managers to ensure punctual, efficient responses to content campaign briefs and/or requirements in advance ready for implementation as well as delivering a campaign roadmap to help promote specific brand requests
- Identifying and developing relationships with key journalists, bloggers and/or influencers increasing trust signals to the group websites
- Ad-hoc data driven investigation and analysis on link acquisition, how we measure up to competitors and where new link opportunities could be leveraged from outreach activities
- Regular reading of industry blogs, news etc to ensure best practice implementation and ongoing techniques to achieve high rankings across the fascia's

Profiel

- 2+ years' experience in a similar role
- Digital PR/Outreach experience is essential
- Solid foundation in Excel
- Excellent written communication in Dutch or German and English
- Ability to find 'an angle' on a story - creative thinker
- Strong understanding of Social Media channels
- Numerate

Preferred, but not essential skills:
- A history of personal blogging and social media accounts
- Knowledge of on-site SEO
- A passion for fashion, lifestyle activities & knowledge of brands and products
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