Hilversum, Hilversum, NL
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Stores Marketing Insights Manager

Land : Nederland Nederland

Provincie : Noord-Holland

Gemeenten : Hilversum

Stad : Hilversum

Categorie : Marketing

Contracttype : Vast

Dienstverband : Voltijds


The Insight & Analytics team is a pioneering new function at Nike. It recognises the power of data to understand and connect with our members and to accelerate business performance. The team is razor sharp in its focus on the KPIs that matter most. It brings curiosity and playfulness to a test and learn approach. Collaboration is key. Working alongside business partners across all areas of Nike, the questions and opportunities are defined. Driven by robust analytical methodologies, the team embraces the unexplored and is unafraid to challenge the status quo. It comprises a group of experts who love to leverage their specialized skills beyond the every day. Within Insight and Analytics it's about unlocking the power of quantitative and qualitative data to drive Nike forward towards a member centric and digital future.
We're looking for a Stores Marketing Insights Manager within Marketing Science in the Insights and Analytics function. This is a specialist role which analyses the impact of Nike's Stores and O2O marketing communications and activations (store campaigns, Nike app @ retail capabilities, Nike member campaigns) and drives recommendations for testing and optimisation. The candidate will bring extensive experience in marketing analytics with a specialism in physical retail analytics as well as the latest O2O technologies. The candidate will be a clear communicator, able to create strong relationships with stakeholders and other analytics teams and handle multiple workstreams simultaneously. As a relatively new role, the candidate will be responsible for building the analytics foundations and work with the stakeholders to identify opportunities and priorities.
If this is you, you'll be predominantly supporting the Nike Direct Stores Marketing teams to analyse and understand the impact of Stores marketing leveraging multiple data sources, signals, tools and methodologies:
- Provide tactical and strategic recommendations to marketing stakeholders based on the impact of marketing campaigns on Store performance and member engagement.
- Drive Membership metrics such as engagement, retention and revenue by generating business recommendations based on data and analytics.
- Develop and present Stores marketing analytics strategy to stakeholders and partnering teams; enabling cross-functional alignment on function priorities
- Find scalable analytics solution for the measurement of marketing campaigns in stores and across the total Nike Direct ecosystem
- Help Marketing teams in translating needs into analytics questions; facilitate conversations between Marketing and reporting teams. Create and manage Stores marketing and O2O analytics learning agenda including the set up and management of analytical tests.
- Partner across Marketing Science in EMEA and globally to develop and refine scientific methods, inform parameters for tools, models and data quality that reflect NDDC EMEA marketing needs and nuances, and to enable the fulfillment of Athlete / consumer needs.
You'll be part of the Marketing Science team reporting to the Marketing Science Director within the Insights and Analytics function. The key stakeholder group is the Nike Direct Marketing team with focus on Stores and O2O marketing. Additionally, you will work closely with other Stores Analytics teams to drive and implement new analytics methodologies and answer business questions with data. Given the broad remit of stores marketing, and the need to partner across all other areas of marketing science, stakeholders may also include all/any members of the executive leadership team.


- 3+ years of experience within data and analytics, preferably experience within physical marketing and O2O analytics.
- The ability to sift through large datasets, identify critical information, analyze, develop hypotheses and make recommendations
- Strong analytical skillset required; proficiency in SQL language (in particular Databricks), business analytics/visualization tools (especially Tableau), some experience with other programming languages and statistical tools (such as R, Python, MATLAB, SPSS, SAS, Stata, etc.)
- Experience with Test/Learn set of practices, how to choose the right test, set it up and analyze results.
- Ability to build positive working relationships and collaborate in cross-functional teams
- ability to prioritize workload, and the capabilities to lead multiple workstreams and projects
- Familiarity with market's latest technology on O2O and B&M (Bricks & Mortar) tracking
The application deadline for this position is October 19, 2021.
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